Product identifiers can boost your eBay sales

Starting fall 2015, eBay is now recommending (and will soon be requiring) that all new listing for branded items have a product identifier like UPC. EAN, ISBN or Manufacturer’s part number (Brand and MPN).

A listing that has a Product identifier will have greater visibility when buyers search on eBay. In addition, a listing having product identifier will have better placement in search engines like google and Bing.

While it is a recommendation by eBay as of now, eBay would mandate this starting 2016.

So, therefore, it is highly recommended that all eBay sellers start including these product identifiers in their listings.

How do I do this in Wonder Lister?

The easiest way to enter product identifier is by editing your live listing right inside the Listings Grid. To do this, follow these steps:

  • Click on the main menu option, Listings -> Manage. This will open a new tab labelled “Manage Listings” displaying your listings based on the last selected folder.
  • If the currently selected folder is not the “Active” listings folder, then, click on the “Active” folder on the left hand side to display your current active listings.
  • If the listings grid does not contain the product identifier column (say UPC), include it by creating a new view. To do this, click on the “Manage Views” link above the Listings Grid on the right hand side
  • Once the product identifier has been added to the Listings Grid, then, you can simply enter a value in the corresponding cell against the listing.

Is it time to say “Goodbye” to eBay Turbo Lister?

eBay listing tool called Turbo Lister is a very basic, nonetheless, quite popular with small eBay sellers. And the best is it's FREE!

So, the question why would you ever need to use any other listing tool other than eBay's own tool?

The answer to this question depends on who you ask. If you happen to be a small eBay seller and are satisfied with the small listing volumes and can live with occasional and not so infrequent crashes , probably you have no reason to look beyond. No doubt Turbo Lister has been around for quite a while, but, sellers who have used it for many years now, will confirm that it is not being maintained. Hardly any new features worth the name has been added to Turbo Lister for years. After eBay decided to shutdown Blackthorne, a lot of eBay sellers fear Turbo Lister may be next.

So, what next?

As an alternative to Turbo Lister, you could easily switch over to Wonder Lister. Wonder Lister is also a windows based desktop application like Turbo Lister. But the comparison ends here.

Wonder Lister...

  • Has everything Turbo Lister has plus a lot more
  • build to scale as your volumes grow over time
  • Highly reliable
  • World class support at no cost to you (unlike SixBit!)
  • Offers a variety of subscription levels (from just $10 to $125 per month) so you can choose the best level
  • Consignment module
  • Reporting
  • Integration with Twitter
  • Export your data to Amazon, Shopify, Magento and others
  • User interface customization
  • Single page listing editor with built-in HTML builder
  • Very advanced Bulk Editing
  • Bulk Duplicate & Relist with Simple Editor to list quickly

For more details, please visit:

Wonder Lister

Advantages of using Wonder Lister

Before I answer this question, let’s focus on some of the issues online sellers face when they start selling on multiple marketplaces like eBay, Amazon, Shopify and so on.

For simplicity, consider you are currently an eBay seller and now wish to also start selling on Amazon.

#1: Enter your product info multiple places
The first and probably one of the biggest challenges is that you would be required to enter your product information on every marketplace you wish to list on. You would need to login to your eBay account and enter the details of each of your products like Title, Subtitle, you would need to select an eBay category, upload your photos, write a detailed description and so on. Exactly same thing you need to repeat again on Amazon!

#2: Inventory Management
Keeping track of how many to list on each marketplace could be quite daunting. If you have say 10 pieces of an item, inventory allocation and management of how many to list on eBay and how many on Amazon is certainly going to be a nightmare. When you receive additional inward supplies, the process must be repeated over. Now, if you have say 3000 unique products, you can quite easily imagine the daunting task of doing this exercise manually!

#3: How is my business doing?
While eBay will give you stats on your sales on eBay and similarly Amazon will tell you how you are doing on Amazon, it is not enough for you to get a consolidated picture as a whole. Is a certain product selling faster on eBay or Amazon? Which marketplace is giving you better profits? These questions are not going to be easily answered unless you take all the time in the world to maintain accurate reports on your own.

#4: Data Retention
Any business needs data analysis to know how it is doing as compared to say last year or last-to-last year. This requires your sales and expense data for the period concerned. eBay, for example, will not keep your data for more than 90 days. So, unless, you take proactive steps to download your sales and expenses from eBay and Amazon and somehow merge the two sets together into a coherent format so that you can do some analysis, this would be a big headache.

#5: Keeping your data in sync
There would be times when you would need to make changes to multiple products. For example, say, you wish to offer 20% discount on certain products. Needless to say, you would need to do this across all the marketplaces. Not only is this time consuming but is quite error prone.

Now, that you know what potential issues exist, you need an application that could take care of all of these issue for you. This is where Wonder Lister can help.