What is an AD Template and how to create and use it?

So, what is an AD Template?

An AD Template as the wording itself implies is just a template to define how your eBay listing description should look like. The simplest example would be say you wish some/all of your eBay listing’s description to have a blue background. Now, you can edit each individual listing to have the blue background. Of course, if you have to edit say 500 times (one edit per listing), this would be quite cumbersome. The other option is to create an AD template and in that template, specify that the background color to be blue. Once, you have created the AD template, all you need to do is to APPLY that AD template to all/some of your listings.

How to Create an AD Template?

From the main menu, go to Tools -> Options. A new tab would get added to your main view. The view would look like as follows:



Click on “AD Templates” link. A new window would open as shown below:


Manage AD Templates

Enter the details as shown above and click on “Save AD Template” button at the bottom. In our example case, we named our AD Template as “Background color set to blue”. Now that we have created an AD Template, how do we use it in a specific listing?

Using an AD Template in a specific listing?

  • Open Manage Listings view. If not already open, you can use the main menu option, Listings -> Manage…
  • Find the listing you wish to use in the Listings Grid.
  • Double-Click on that Listing to start the editing process. This will open up the selected listing in the Listing Editor.
  • Select the AD Template just created and click on the any of the two Submit buttons as shown below

Applying AD Template in Listing Editor

But, what if there are dozens or even hundreds or more listings to which you wish to apply this AD Template?

There could be two cases in this situation.

First, listings that ALREADY have the AD Template set to “Background color set to blue”. But subsequently, we edited the AD Template itself. In this situation, the changes you made to the AD Template are NOT automatically applied to those listings that are already using it. So, what you need to do is to re-apply the AD Template onto those listings again. For this, first we need to find those listings that are already using our AD Template. In Wonder Lister, in Manage Listings, you can do a search by AD Template. Once, you do this search, all such listings matching the AD Template you searched for will be displayed in the Listings Grid. Select one/many/all listings in the Grid. Right-Click to see the available options. The absolute last option is to “More…”. Hover your mouse over that option and you will see more options. One of them is “Reapply AD Template” Please see screenshot below.


Reapply AD Template to Selected Listings

Second situation could be that our existing listings are not using any AD Template at all and we wish to apply our newly created AD Template to some/all of them. In this situation, again, select listings from the Listings Grid, you wish to apply our AD Template. Then, we need to do Bulk Change those selected listings. Click on the “Edit…” button above the Listings Grid. A new window opens up where you can select the AD Template to be applied. Please see screenshot below.


Bulk change AD Template

Bulk change AD Template

How to specify shipping costs for an eBay listing overriding what is in your shipping profile?

A shipping profile contains information on:

  • The currency used for the shipping costs
  • Countries you wish to ship to and/or exclude countries you do not wish to ship to
  • Domestic shipping details including services and costs
  • International shipping details including services and costs

How to use a shipping profile but change the shipping costs for a listing?

In the Listing Editor, select a shipping profile you wish to use. All the options as specified in the shipping profile will be used as they are including the shipping costs. However, you do have the option to override the shipping costs specified in the shipping profile but continue to use everything else specified in that shipping profile.

To override shipping costs, follow these steps:

In the Listing Editor, click on the link labelled “Edit Shipping Costs” just alongside the dropdown labelled “Shipping:” as shown below.


A new window opens up where you can select/change the profile selected, edit the shipping costs and then save the changes you made. Refer to the screenshot below. Please note that if you haven’t changed the shipping costs previously, then, the default costs as specified in the profile are displayed.



How to remove shipping overrides from your eBay listings?

In Wonder Lister version 01.03.0146, a new feature was added that allows you to remove the shipping cost overrides and you can do that in bulk.

Follow these steps:

  1. Go to Manage Listing by clicking on main menu option Listings -> Manage
  2. Click on the folder of your choice on the left so that you have displayed (in the Listings Grid) the listings you want to edit
  3. Select one/more listings inside the Listings Grid
  4. Click on “Edit…” button just above the Listings Grid
  5. A new window will be displayed where you can specify which field(s) you wish to edit
  6. Check the option that says “Remove overridden shipping costs?” and ALSO check the box next to it
  7. Click on “Submit revisions” button at the top



Product identifiers can boost your eBay sales

Starting fall 2015, eBay is now recommending (and will soon be requiring) that all new listing for branded items have a product identifier like UPC. EAN, ISBN or Manufacturer’s part number (Brand and MPN).

A listing that has a Product identifier will have greater visibility when buyers search on eBay. In addition, a listing having product identifier will have better placement in search engines like google and Bing.

While it is a recommendation by eBay as of now, eBay would mandate this starting 2016.

So, therefore, it is highly recommended that all eBay sellers start including these product identifiers in their listings.

How do I do this in Wonder Lister?

The easiest way to enter product identifier is by editing your live listing right inside the Listings Grid. To do this, follow these steps:

  • Click on the main menu option, Listings -> Manage. This will open a new tab labelled “Manage Listings” displaying your listings based on the last selected folder.
  • If the currently selected folder is not the “Active” listings folder, then, click on the “Active” folder on the left hand side to display your current active listings.
  • If the listings grid does not contain the product identifier column (say UPC), include it by creating a new view. To do this, click on the “Manage Views” link above the Listings Grid on the right hand side
  • Once the product identifier has been added to the Listings Grid, then, you can simply enter a value in the corresponding cell against the listing.

Is it time to say “Goodbye” to eBay Turbo Lister?

eBay listing tool called Turbo Lister is a very basic, nonetheless, quite popular with small eBay sellers. And the best is it's FREE!

So, the question why would you ever need to use any other listing tool other than eBay's own tool?

The answer to this question depends on who you ask. If you happen to be a small eBay seller and are satisfied with the small listing volumes and can live with occasional and not so infrequent crashes , probably you have no reason to look beyond. No doubt Turbo Lister has been around for quite a while, but, sellers who have used it for many years now, will confirm that it is not being maintained. Hardly any new features worth the name has been added to Turbo Lister for years. After eBay decided to shutdown Blackthorne, a lot of eBay sellers fear Turbo Lister may be next.

So, what next?

As an alternative to Turbo Lister, you could easily switch over to Wonder Lister. Wonder Lister is also a windows based desktop application like Turbo Lister. But the comparison ends here.

Wonder Lister...

  • Has everything Turbo Lister has plus a lot more
  • build to scale as your volumes grow over time
  • Highly reliable
  • World class support at no cost to you (unlike SixBit!)
  • Offers a variety of subscription levels (from just $10 to $125 per month) so you can choose the best level
  • Consignment module
  • Reporting
  • Integration with Twitter
  • Export your data to Amazon, Shopify, Magento and others
  • User interface customization
  • Single page listing editor with built-in HTML builder
  • Very advanced Bulk Editing
  • Bulk Duplicate & Relist with Simple Editor to list quickly

For more details, please visit:

Wonder Lister

Advantages of using Wonder Lister

Before I answer this question, let’s focus on some of the issues online sellers face when they start selling on multiple marketplaces like eBay, Amazon, Shopify and so on.

For simplicity, consider you are currently an eBay seller and now wish to also start selling on Amazon.

#1: Enter your product info multiple places
The first and probably one of the biggest challenges is that you would be required to enter your product information on every marketplace you wish to list on. You would need to login to your eBay account and enter the details of each of your products like Title, Subtitle, you would need to select an eBay category, upload your photos, write a detailed description and so on. Exactly same thing you need to repeat again on Amazon!

#2: Inventory Management
Keeping track of how many to list on each marketplace could be quite daunting. If you have say 10 pieces of an item, inventory allocation and management of how many to list on eBay and how many on Amazon is certainly going to be a nightmare. When you receive additional inward supplies, the process must be repeated over. Now, if you have say 3000 unique products, you can quite easily imagine the daunting task of doing this exercise manually!

#3: How is my business doing?
While eBay will give you stats on your sales on eBay and similarly Amazon will tell you how you are doing on Amazon, it is not enough for you to get a consolidated picture as a whole. Is a certain product selling faster on eBay or Amazon? Which marketplace is giving you better profits? These questions are not going to be easily answered unless you take all the time in the world to maintain accurate reports on your own.

#4: Data Retention
Any business needs data analysis to know how it is doing as compared to say last year or last-to-last year. This requires your sales and expense data for the period concerned. eBay, for example, will not keep your data for more than 90 days. So, unless, you take proactive steps to download your sales and expenses from eBay and Amazon and somehow merge the two sets together into a coherent format so that you can do some analysis, this would be a big headache.

#5: Keeping your data in sync
There would be times when you would need to make changes to multiple products. For example, say, you wish to offer 20% discount on certain products. Needless to say, you would need to do this across all the marketplaces. Not only is this time consuming but is quite error prone.

Now, that you know what potential issues exist, you need an application that could take care of all of these issue for you. This is where Wonder Lister can help.